McCaskill SolutionsMurfreesboro, Tennessee

We photograph what you build.

Websites, social, and ads for custom home and pool builders around Murfreesboro. Shot in person, not licensed.

A completed custom home in Middle Tennessee: stone and brick elevation with gabled dormers, timber porch brackets, and a newly sodded lawn. — Custom home, Middle Tennessee
Shot on site

Almost nobody at this price shoots your work in person.

Agencies at the small-retainer end recycle stock photography, repost the snapshots off your phone, or send the writing offshore to someone who has never stood on a jobsite. We drive out, shoot the house or the pool, and use that. It is the whole difference, and it is why the work looks like yours.

Three ways builders work with us.

A covered patio under construction, with the timber frame up, a ladder against the roofline, and two crew members working on site. — Content and Social
Plan 02 - shot on site

Plan 02

Content and Social

We come to the jobsite and shoot it. Then we run the accounts.

This is the part almost nobody at this price does in person. We photograph and film your actual projects, then post them on a schedule you never have to think about. No stock photography, no reposting phone snapshots, no offshore content mill writing about craftsmanship it has never seen.

Cadence: Monthly
On site: Photo + video, in person
Channels: Facebook + Instagram
Posting: Managed end to end

Plan 01

Online Presence

A site that looks like the homes you build, kept current every month.

Most builder sites were built once and then left alone. This one gets new project photography as you finish jobs, so a prospect who looks you up this month sees what you finished last month. Design, hosting, and the monthly updates are one line item.

Cadence: Monthly
Includes: Site + hosting + updates
Photography: Quarterly shoot
From: $250 / month

Plan 03

Paid Advertising

Ads managed by a person who has walked your jobsite.

Campaigns built on your real projects and your real service area, reviewed and adjusted by hand. At the volume a custom builder does, automated bidding does not have enough to learn from, so we do not pretend otherwise or hand it to a robot.

Cadence: Monthly
Platforms: Meta + Google
Reporting: Plain language, monthly
Fee: Quoted after walkthrough

How the work actually happens.

We walk the job

Before anything is quoted, we come out and look at what you build. It tells us more in twenty minutes than a discovery call does in an hour, and you get to decide whether you want to work with us in person.

We shoot the work

My wife and I do the photography and video ourselves. That is the whole reason this works: the content is of your homes, on your lots, not a library of someone else's.

We publish and report

Posts go out on schedule, the site stays current, and once a month you get a plain summary of what ran and what came in. No dashboard you have to learn.

Who we work with

Custom home builders
Pool builders
Concrete contractors
Roofing contractors

Based in Murfreesboro, Tennessee, working across Middle Tennessee.

A finished freeform backyard pool with a paver deck, retaining wall, and fire pit, backing onto a Middle Tennessee treeline.

Backyard pool, Middle Tennessee

Shot on site

Come out and see what we would shoot.

The walkthrough is free and it is how we quote. Tell us what you are building and we will find a time.

Or email hello@mccaskillsolutions.com.